PROJECT: Event Collateral
CLIENT: Bacardí USA, Inc.

Grey Goose Vodka, a brand within the expansive Bacardí USA, Inc. portfolio, has been a promotional partner for the US Open Tennis Championships for the past 15 years. In preparation for the 2015 US Open, Grey Goose needed uniquely branded event collateral from invitations to on-site pieces.

The printed invitation featured eye-catching, metallic inks on the frontside, and custom flocking on the backside to mimic the feel of a tennis ball. This went above and beyond a simple request for a printed invitation, featuring special design and printing techniques. The end result was an out of the ordinary invitation for an out of the ordinary event.