PROJECT: Kit Collateral & Microsite
CLIENT: Pernod Ricard USA
Kenwood Vineyards (a subsidiary brand of Pernod Ricard USA) is the exclusive producer of wines from the historic vineyards of the famous Jack London Ranch. As part of their initiative with on-premise buyers, Kenwood was looking for a way to reintroduce the brand in a premium way with custom kits.
While working in tandem with the Account Executive on the project, I created a custom insert and QR code with the kit that took the buyer to a microsite. This microsite would then give the viewer education on all things with Jack London Vineyards.