PROJECT: Package Design
CLIENT: Personna

Personna (now a part of the Edgewell Personal Care Group) has been in the razor business since 1875. They were in the market to rebrand and offer up a new disposable women’s razor that would be offered nationally in drug and grocery stores. 

My approach to the design was to create a feminine, eye-catching and ergonomically pleasing package that would get the consumer to reach for it, over a competing brand. The chosen design was quite a step up from the generic pink packaging that had previously been in use.