PROJECT: To-Go Coozie Sleeve
CLIENT: Outback Steakhouse

Crikey! What mate doesn’t love an ugly Christmas sweater? One thing is for sure, Outback is a big fan. With the pandemic in full swing, Outback wanted to be sure to maximize its sales of their featured holiday cocktail by creating a special to-go edition of their Gingerbread Martini. I directed the concepting and design of a custom-made coozie in record time (less than 48-hours) to meet the tight deadlines of the holiday season while working in tandem with the Account Executive to be sure production and shipping from overseas would be met. I was responsible for approving design prototypes and communicating with the manufacturers in China and the U.S.-based vendor to ensure accuracy and timely results with the production.

The outcome is a fun coozie that complimented the official Outback holiday sweater merchandise and was featured in their social media. The cocktail doesn’t taste half bad either!